What is Digital Media?

I've been involved with Digital Media since 1994 when I took an online producers position at NTN Communications (sports and trivia game network). Every since, whenever I get asked 'what do you do' I get that unknowing blank stare from people when I tell them "I work in digital media". Wikipedia defines digital media as "Digital media (as opposed to analog media) usually refers to electronic media that work on digital codes." I'm not even sure I know what that means. For me, digital media is text, pictures, audio, and video content delivered on an interactive platform (Internet, mobile phone, IPTV platform, etc.). It's content delivered to consumers who can interact with that content. This interaction can be as simple as select the next set of text results, posting a reply or a review of the content, to as complex as creating the content themselves or participating in the creation of the content.